Our Living Principles
Ethics in Action: The Core
of Camina Medical Experts
At Camina Medical Experts, our values are not just principles—they are lifelines, threads that bind us to the work we do and the lives we touch. They are born from the pulse of humanity, the spark of passion, and the quiet determination to make a difference.
Integrity and transparency are not abstract ideals; they are acts of trust, gestures that flow through every collaboration. Dedication and teamwork are not mere commitments; they are the fire that ignites progress, the hands that build bridges between innovation and care.
Our values are the heartbeat of our mission, shaping the future of healthcare with patients always at the centre. They are the courage to believe in progress, the tenderness to honour humanity, and the strength to transform lives—one trial, one breakthrough, one ripple at a time.
Between the Cold Lab and the Warm Heart:
Camina’s Values at Work
Our Commitment to Diversity & Inclusion
in Clinical Research
“To insist on diversity in clinical trials is to wrestle with the fragmented realities of our global population—to piece together a patchwork of lived experiences that might otherwise be lost to the gaps of exclusion.”
Dr. Cristina Florescu Moraid
Chief Executive Officer
At Camina Medical Experts, we recognise that diversity and inclusion are essential for advancing medical research that serves everyone equitably. By embracing diversity, we ensure that clinical trials represent people from all backgrounds—capturing the unique perspectives of different ethnicities, genders, ages, and communities. This approach helps us design studies that reflect the populations they aim to benefit. Inclusion, on the other hand, guides our efforts to create equitable opportunities for everyone to participate. We actively work to remove barriers that may prevent individuals from accessing clinical trials, such as language, cultural differences, or logistical challenges. By fostering an inclusive environment, we ensure participants feel valued and supported throughout their journey.
Our commitment to both diversity and inclusion drives our mission to reduce health disparities, improve the relevance of clinical research, and build trust with underrepresented communities. To learn more about how these principles shape the future of clinical trials, explore our article: The Importance of Diversity in Clinical Trials.
The Importance of Diversity
in Clinical Trials
Diversity in clinical trials is vital to ensuring that medical research benefits all individuals, regardless of their background. By actively including people from varied ethnicities, genders, ages, and socioeconomic groups, researchers can better reflect the complexities of the real world. Here's why diversity plays a key role in the success and fairness of clinical studies:
1. Representing All Populations
When clinical trials include diverse participants, the findings are more representative of the population as a whole. Treatments and medications developed from such trials are more likely to be effective and safe for everyone, rather than catering to a narrow group. This ensures that medical advances benefit all communities equally.
2. Understanding Variability in Responses
People from different backgrounds may respond to treatments in unique ways due to factors such as genetics, environment, and lifestyle. For example, certain medicines may work differently depending on an individual's ethnic origin or gender. By incorporating diversity into clinical trials, researchers can identify these variations and develop tailored treatments that meet the needs of different groups.
3. Addressing Health Inequalities
Historically, underrepresented groups, such as ethnic minorities and economically disadvantaged communities, have faced barriers to participation in clinical research. This has contributed to health disparities, where certain populations lack access to effective treatments. Diversity in trials helps bridge this gap, ensuring equitable access to medical advancements and reducing health inequalities.
4. Enhancing Data Accuracy
The inclusion of diverse participants strengthens the quality of data collected during clinical trials. This leads to more robust and reliable findings, as the data accounts for a wider range of variables. Ultimately, this improves the scientific validity of trials and ensures that treatments developed are universally applicable.
5. Building Trust in Medical Research
Efforts to include diverse participants also foster trust in the research process among communities that have historically been underrepresented or marginalised. Transparency and inclusivity can encourage broader participation in clinical trials, creating a more collaborative and supportive environment for future studies.
How to Promote Diversity in Clinical Trials
Diversity in clinical trials is not just an ethical imperative—it’s a scientific necessity. By actively ensuring that all communities are represented, researchers can create treatments that are effective for everyone, while simultaneously addressing disparities and building trust. Diversity enriches the research process and paves the way for a healthier, more equitable world.
Promoting diversity in clinical trials requires targeted strategies and community-focused efforts. These include:
Outreach Underserved Communities
Engaging with groups that may be less likely to participate due to geographical, economic, or cultural barriers.
Language and Accessibility
Providing informat ion in multiple languages and formats to make trials more inclusive.
Addressing Practical Barriers
Offering solutions such as transportation assistance, flexible scheduling, and childcare support to improve accessibility.
Inclusive Protocol Design
Creating eligibility criteria that do not unintentionally exclude certain groups, ensuring trials are open to as many participants as possible.

