Santa Claus Is Coming to You, 2024

Santa Claus is Coming to You, 2024

Organised by Camina Medical Experts & Avantyo Institute of Clinical Research

“Santa Claus Is Coming to You” is the title of the Christmas campaign organised by the Avantyo Institute of Clinical Research, in collaboration with Camina Medical Experts and Arensia Exploratory Medicine. This campaign was first launched back in 2020.

As the frost sharpens and the days grow quieter, we find ourselves drawn to the small, luminous rituals that remind us of what it means to belong—to each other, to the season, and to the idea of hope itself. Santa Claus is Coming to You isn’t just a campaign; it’s a thread, stitching together acts of kindness, transforming strangers into neighbours, and turning fleeting moments into something lasting.

The season of giving carries with it a strange, electric warmth—impossible to bottle, impossible to ignore. Together with our partners, we are curating parcels: toys with scuffed stories of adventures waiting to happen, warm clothing that promises to fend off cold days, books to dream by, and food to gather around. These gifts carry no price tags, only the weight of care.

From boardrooms to kitchen tables, hands come together to fundraise, package, and prepare. And in the final, most intimate gesture, we knock on doors—each delivery a fleeting exchange of smiles, a quiet assurance: "You are seen."

This campaign, in its smallness and its significance, is our offering. It’s about seeing and being seen about giving to others what the season has quietly given to us: belonging, warmth, and a sense of place.

Join the Movement: Not just to give, but to witness, to connect, and to be part of something that lingers—long after the wrapping paper is gone.

Together, we honour the true meaning of the festive season: to give and receive love unconditionally, as reflections of the divine.